I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.

Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product managers & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business.

I’ve done six startups ranging from zero-$100MM+.

I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health].

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.

You can find my thinking at Growth Matters blog www.anuragwadehra.com

Why I started this course

In my experience, tech founders struggle to make the shift from early stage PMF to mid-stage growth phase. This is a hard shift: from testing a few GTM tactics to building a repeatable GTM engine.

Today, B2B GTM pathways and category games are getting complex: with product-led growth, sales-led growth, developer-led communities to name a few trends. Therefore, sales, marketing and product leaders also struggle as each company builds a slightly different GTM engine based on their mix of product and market dynamics.

I’ve created this course based on my experience in combining inside-out product development with outside-in customer-centric approaches to help tech leaders scale up product success and reduce market risks.

Consider GTM Tradeoffs of Your Product Offering