I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.

Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business.

I’ve done six startups ranging from zero-$100MM+.

I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health].

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.

You can find my thinking at Growth Matters newsletter www.anuragwadehra.com

Why I started this course

In my experience, entrepreneurs take on the PMF challenge in two ways. An inside-out approach: build an MVP and then test it with a few users or customers. Or outside-in: find a few customers and build what they want. Both have their blind spots.

I’ve created this course based on my experience in combining inside-out and outside-in approaches which speed up market discovery and reduce risks.

I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.

Four Customer Archetypes in B2B